What is SEO and List of Most Important Tools are use for SEO
What is SEO?
SEO means Search
Engine Optimization it optimize the search engine to retrieve the more traffic
on your website and take your website in first rank. In seo so many topics that
cover in that some are details in below:
Title Header:
Title header use to
give the title of you page which give better result of that search query. The
header tag and title tag <h1> in HTML usually post the title of text
page. Title tags displayed the search engine results pages on clickable
handling result. It is usability for the seo.
Title is for the
most demographics of people and readers. It attract the people and give the
more traffic that’s use by little thing. Heading use when writing some content
give the heading of that to easily get this concepts. In HTML seo coding it
written like:
<head>
<title> Title
Header </title>
</head>
This title show in
search engine results, social media posts, Browser tab that’s why title in most
important part in the any content of the seo page. This is for the search engines
for the same reason in that some function to determine the relevancy of the web
pages when search query.
If title tag is not
that time not won’t be to your clicking.
The good title is
between 50 to 60 characters in that. Header tags for different different
heading to related content. Example in <h1> for the main heading,
<h2> for the subtitle or subheading and <h3> to <h6> are used
to other sub topic heading. Also use the best keywords and avoid the stop words
(A, AN, THE, OR) if your title is short and memorable it give the best benefit
to you.
Title and heading
both are the most important part in seo because it give the more traffic and
increase your site click through rate and avoid any duplicate content. Also use
some action words like Get, Learn, Make, Go it give the idea to use that what
type of content they actually need. You also give your brand in the title if no
more words you put in that give the heading and increase the visitor.
Small things give
you a more increasable results.
Keyword researcher:
People use the to
find research query on the search engine that time the keyword searcher
researcher is actual search to give the information. It’s a process is more
critical part on seo.
By it use it give
the high raking out less to ranking both are does. It give the high volumes of
data and correctly use it give the road map of the design side and developing
side generate the result of that.
It give the better
result of the website to give more traffic and data relevancy. Give the keyword
of that related topic for better use. It also hold to customer on your site.
In that long term
and head related Long term mean a keyword or query is use more than 3 to 4
words with more characters it’s called long term keywords for example a
sunglasses with its price model all other details are included in that.
If you give the right keyword for your website and also give that for users searcher so it the more reliable for yours. Give discounts, offers and coupons also help when festival of other occasion season this are the keywords give you more traffic. First thing always set keywords of user’s mind, simple and easy to remember to get to know other person. If you use the more critical keyword it’s not reliable. SEO involve the constant testing, experimentally and improving. SEO help to success on that marketing investment and solve the critical process very constantly.
Keyword research is work done step by step:
1) First start with
simple seed keyword: Seed keywords is a
foundation of keyword researcher. Keyword researcher make function and help to
you identify your competitor. If you have business online give seed keyword it
as easy as to identify the product.
2) Revenue is first
approach: Starting to explore the revenue methods. Give some offer, discounts
on some product. Example like amazon give the big sell offer on end of year or
month.
3) Niche down
approach: You starting with broad keyword planning and niche down approach it
give more interesting opportunity. In niche down approach give the more long
keywords to that relevant topic that help to give the more keywords to find on
that approach.
4) Generate
keywords ideas: The next step is to generate the list of the best keywords with
the best 4 ideas are as following:
❏
See what keywords are already rank
for your website.
❏
Which keywords for your competitor
and researcher for ranking more.
❏
Use keywords research tool
❏
Study you niche as well
-> See what
keywords are already rank for your website: Find out that what keywords are
already exist and how they ranking the site of your websites. Make a list of
that keywords and implement in your website if it is related with your website.
-> Which
keywords for your competitor and researcher for ranking more : Competitor are more that you think that time
researcher that which kind of your keywords is give the battle of your
competitors and give the ranking more than that. It task is not more critical
but give the best performance to you.
-> Use keywords
research tool: Keywords research tool is more helpful in that critical topic.
Now a days some keywords research tool is give the free services and some are given
the paid service with one month free trial. Difference between that in paid
service it give the more functionality than free and give the better result
compare to free tool and also secure.
Free research tools
are as following:
Free Keywords research tools:
SEO site checkup: SEO Site checkup is a free tool for the research the new keywords that help for the more traffic and ranking the website.
Google keyword planner: Google give the more services are free to use by ADs. Google keyword planner is the free to use for the user and get the keywords that more useable by clients and how can it give the query to Google search engine. It is give the effective keywords for the website.
Ubersuggest : Ubersuggest its name describes its identity because it give the suggestion of which keywords and phrases research by the user and give the opportunities and the additional features to get the more keywords functionality.
A keyword spreadsheet: keywords spreadsheet is a free tool for the keyword researchers in that it make a spreadsheet for the keywords and give that on the results.
Paid research tools are as following:
SEMrush: SEmrush is a tool for
keywords researchers it's not free because it give the more additional features
and functionality compare to free researchers tool. It get the one month free
trial that how it work and give the proper output of that or not? And provide
the platform to beginners so after ahead it work on that tool.
WordTracker: WordTracker is also
not free tool it is paid. But in alternate option to identify the keywords and
suggests the option for that.
Ahrefs: Ahrefs use the low
navigation required and give the more keywords searchers with effective and
suggestion of the clients.
Moz: Moz is widely useful tool
for that it give the information about the update algorithms, keywords
researchers techniques, SEO new upgradation which how to works that get the
good keywords. Its moto is less a "must-have” and more
"nice-to-have". Moz track the seo rankings and opportunities. It also
use the research intent keywords by the Navigation queries, Informational
queries, Commercial investigation, Transactional queries.
Google Analytics
Google Analytics is a web analysis service provide analysis and statistics
tool to search engine for website marketing and business purpose. It have many
features that are used by the researcher. It give the depth details about the
visitors and insight of success for your business. It reduce the more work and
give the easy work interface to you. It also provide the advance feature to
user that it can get more details about their site and visitors.
●
Data visualization tools including a charts dashboard,
which display changes in data over time
●
Provide more functionality to user work for easy content
●
It provide email base sharing and
communication
● Storing more data in that tool and use when required
If you use that Google tool it simply process that use to business
marketing and retail processing to use the functionality tracking purchasing
the product. It give the information that how your marketing scenario is
upgrade and adjust that customer interaction and also experience for customer.
Google Analytics is the information that clutter and difficult for the navigate.
Google Analytics tool more useful for small and minimum site of
website. It not work on large data content.The service have limitations that’s
why it not work for the complex website. The system collects data to JavaScript
page tag are the interested to collect the data on. Example: bitly, piwik and
other are also the analytics tool like a Google.
It is power tool provide by Google search engine with more
functionality and features that provide to website allow to understand user behavior.
Google analytics have a so many tools like Debugging tool, Reporting tool.
Debugging tool help us to implementing the required code and debug and
implementing issues. Google have also a debugger tool that debug the site.
Reporting tool help to give the all information of our website generate
the report including all the relevance information, charts and excel site. Also
consider the heap map and z-test of site. Google also give the report the which
keywords are use and which keywords redirect to your site and which browser and
device that they using.
Content Optimizer:
Content is a written material that you see and read on website. It give
you information about the site location, contact, approach and your goal that
how to benefit for user and how you help to customer.
It is a process to make your site’s home page or other pages on the
website that attractive to search engines and people its called optimizer. It
is easy but more important for ranking website because if the content is more
easy and understandable for user they suggest more people if it like your
content approach. In that so many little parts of website use like title , meta
tag, link binding and other it improve the sites once it done with that all
small thing it ready for the indexing the site and give the proper content display
with more attractively. Content is a king. Quality content give the more
advantages in seo formatting content base on the Google algorithm target for
important words and particular
formatting that helps for blogs and website content.
It is logical way
to optimize your content it helps for take a more visitor on your site.
Generate more traffic without much processing power. Many types of contents are
writes examples are as followings:
1) Blog Post: A
blog post content is the easiest way to get more traffic it engaging the people
by link and post of the regularity of that particular website. Blogging is more
trending to content type.
2) Product pages:
It give the information about the product. It use on e-commerce website that
give the information about both side seo content of ppc landing pages.
3) Article:
Article, News, Interviews are the example of the best content writer it give
the more traffic on your site.
4) Lists: List is
also a one kind of article but in that the content is list by list and it also
scan easier. This type of content show on the social media website.
5) Guides: It is a
long and description base content in that the topic is explain in more deeply
with more explanation. It’s good but some time it reduce the traffic if the
content is not interesting.
6) Videos: In some
website it include the videos of that related topic it can help to get more
traffic and interesting for the users. It can easily get that topic with better
visualization.
7) Slideshow :
Slideshow is also important part for seo content because some time image can
tells more than texts when awards functions or other that time it’s more useful
slideshow also include the title, description , header and fast run on the
search engine.
8) Directories: A directories is a taxonomy to suggest the information in fast way to search a topic or information.
That all are the type use in different types of websites and content. How you work on the content optimizer first choose your goal and make a small text document on that topic after that expand it and target that what your audience are to visit your site and how are use your product it also help to you to analysis that all and if website product base on the teenage put more images and content videos that attract it make sure that it’s also a mobile base views more reliable.